Empowering Communities with Mobile Interactivity

Building on the success of Web 2.0, mobile users today expect the integration of social network applications into the mobile world. The integration of location and presence-enabled networking features together with enhancement opportunities from other mobile media leads to new major growth potential for the mobile industry. Social networks have also been discovered by the advertising industry as the next generation platforms for interactive brand communication.

Communology’s white-label social networking solution Mash-Up meets user’s requirements to migrate social communication into the mobile life. Mash-up clients support online interaction and communication tools and add phone speci­fic features like picture upload via one single user interface.

In a client-gateway set-up, the application provides seamless access to single or multiple communities with optional parallel sessions. Due to the flexible client-gateway architecture, IM communities can easily be added or exchanged following mobile operator’s requirements. Even single users can choose from a set of potential social networks and add them to their client on-the-fly. The Mash-Up user interface is adapted to mobile operator’s requirements. Operators are offered attractive license models avoiding high CAPEX investments.